![]() ![]() □ Check out the Daily Stoic Store for Stoic inspired products, signed books, and more. Over the last fifteen years Apple has made a series of successful market-creatingor blue oceanmoves (think the iMac, iPod, iTunes, the iPhone, the App Store, and the iPad). Both works focus on developing a unique brand and product in order to become the “only” rather than competing to become the “best.” You can find Renee and Blue Ocean Strategy’s work at their website:, and on Instagram and Twitter Sign up for the Daily Stoic email: Chan Kim the hugely successful business book Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant, and its 2017 follow-up Blue Ocean Shift. She is a professor of strategy at INSEAD, a business school based in France, and the co-director of the Fontainebleau-based INSEAD Blue Ocean Strategy Institute. ![]() Renee Mauborgne is an economist, business theorist and author. It is shown on 3 examples, how the customer can be. IPod/iTunes software Apple was a new entrant to the industry iPhone. This text will explain to the reader how important it is for companies to create Value Innovation and to find Blue Oceans. Ryan speaks with Renee Mauborgne about her new book Beyond Disruption: Innovate and Achieve Growth without Displacing Industries, Companies, or Jobs, the strategies that have helped both of be find success in their careers, why we are all blue oceans, the philosophy behind positive disruption, the deep level of dedication that it takes to “make it” in anything, and more. A company pursuing a Blue Ocean strategy has to bewilling to sacrifice some of. ![]()
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